104th Canton Fair the end of the first period ended on the 19th. This period show a clear decline in external demand, revealing the information. Relevant reports of Xinhua News Agency as "the export situation is not optimistic," an overview of this done, and its time span is "this year and even next year." Xinhua News Agency said in news stories related to the "not optimistic" the case against total exports, general suitable for all domestic industries. Specific to the participating companies of various industries, I believe we all feel in varying degrees, this "not optimistic" and "chill."
And the lighting industry, to participate in this phase there are also many show business, some companies realized that the situation of shrinking overseas markets, while the future also have a trace of cautious optimism. This is still hope for the future performance of the industry practitioners that are not in the "winter" in the lost or to sink. Only in the present, we are still difficulties still exist. For example, the CCTV network to direct indication of economic information: export growth may slow down the Christmas lights. Because of our lighting products, especially with Christmas-related lighting products, due mainly exported to Europe and the United States, and hence a direct victim of the financial crisis.
If the Xinhua report noted that the surface of the case, then the CCTV network by pointing to the economic news is the spots, this is the lighting industry news pointing to a specific product exports at a particular time. The lighting network based on China recently published articles related to analysis and commentary as well as relevant industry data, we can further determine the lighting industry in China export slowdown is a fait accompli, instead of "may."
The outbreak of the financial crisis can be said to lead to shrinking overseas demand the culprit. Its influence in the global economy, deep, broad, and the Great Depression of 1929 also permits a more than worthy. Right now, it has been enough to bankrupt the country into the quagmire of Iceland, but also allows South Korea is facing another economic crisis; it lets have a 158-year-old Lehman Brothers melting down, but also enough sugar in the Valley jumped body chairman Pang Guixiong death. To enterprises by the state to individuals, it can be said to spread to all aspects of the global industrial economy.
However, such a kind can not be optimistic about the current economic situation and the deep downturn in overseas markets, the domestic enterprises of various industries, but only applicable to not change. For the lighting industry enterprises, an enterprise has no power to the extent of extremely wealthy, but there is no one company can single-handedly, to reverse the market decline, powerless in the fall. Of course, companies in other industries is also true.
Proverb say: miss is as good, Miao miles. In this difficult time, enterprises in decision-making if one was careless, or the consequences will lead to lose the whole game, but what is more, this time the slightest mistake, perhaps enough to bring disaster to the enterprise. To avoid " " outcome, our business at this stage should be rational and prudent to formulate their own development strategies to secure through this difficult period.
Lighting enterprises, any time the reason is mainly reflected in the market and their own awareness on the situation, especially at this time. Art of war clouds, to know ourselves, can only battle-not lazy. Lighting enterprises are to weak overseas market, "Gold Rush", the key is on the market and have a clear understanding of their own. Understand the market situation and development trend, will be conducive to the development of long-term planning for their own development is conducive to rapid and healthy development of enterprises to maintain the momentum of steady and rapid development of the enterprise; recognize their own strengths and development avoid the business development process in their own lost, and will not appear to blindly follow the crowd-type expansion to Tangong aggressive or self-defeating style.
"Stock god" Buffett once said: "Life is like a snowball, really important is finding wet snow and a long slope." In fact, the operation of enterprises is like in the snowball, it is important that a suitable long-term planning and business development timely to seize market opportunities for their development, the only way businesses will like the rolling snowball as more and more. All of these are dependent on the operating companies and enterprises subject to market itself to have a rational understanding of the situation, and make the perfect combination of both. But we should also recognize that companies in the development of the "snowball" process, not a "rhetorical" type to "Great Leap Forward" process, but a process of playing safe. Lighting industry such enterprises, foreign Philips, domestic lighting, such as Foshan, Light snow, etc., in such a market scenario this year, its operating performance is still achieved growth of trust can be funded. The development of these enterprises is a good sample.
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