Jul
23
Du Lala Getting Promoted "response is white-collar job market and the office romance in a film, said that before shooting the film, as Chupin Fang's DMG Entertainment Media Group and director Xu Jinglei for the drama of the workplace characteristics, specially invited some of the world 500 HR executive branch executive to do honor list. Her thinking is very clear that such folk wisdom into full play the advantages of the workplace into the scene, vivid to interpret, present workplace phenomenon. Of course, from a marketing perspective, she is also in the integration of these films audiences and advertisers the resources to go rovide water for fish of resource integration line.
Some of its placement in the film we can easily find the crew on a comprehensive integrated marketing to reach the desired results, the film is also fully consistent with the taste of some white-collar workers, naturally formed a broad impact. Watching a TV program about "Du Lala Getting Promoted" Some Highlights, I found a clue that this movie was originally a total investment of 30 million, but the reputation of writers by inviting a number of workplace shooting environment by adjusting to the use of these honorary list their corporate office, the photo on the presence of rent as many as 5 million savings; was a crew meeting, Yang also happened to come across the same scene association organizational meeting of the opportunity, through contact and exchange, dig Lenovo huge advertising.
In the film, we see many scenes are almost Lenovo laptop brand, we can see from this integrated marketing achieved win-win situation. In fact implanted in the film such as cell phones, cosmetics, clothing and so on brand, they are closely integrated with the plot, complement each other. As one filled with gorgeous fashion elements of commercial films, Dove chocolate, Lipton Tea, Kraft Foods, Buick car, L'Oreal international brand product placement, etc. Among them, this in itself shows the crew on integrated marketing achieved considerable success. According to surveys, play a total investment of 30 million, 500 brands by integrating the reputation of writers have made 18 million product placement, plus rental cost savings, the actual investment is not more than 10 million.
Its huge box office income and derivative products, such as (drama, books, white puzzle game), and their commercial value of more than Jige Yi many, this is a case of integrated marketing miracle. What is integrated marketing? Integrated Marketing is a marketing tool and means of various systematic integration of environment in real time according to the dynamic correction, so that the exchange value of the two sides to realize value in the interactive marketing concepts and methods. The basic operation is similar to modern warfare, it is around the basic marketing objectives, the integration of all promotional tools and activities, to fight a total war, air force, strategic missiles, ground troops, combined with intensive conventional weapons, so that the entire operation of the high degree of integration, full integration of resources, mining resources, so that the value of integrated marketing target image and message to convey to consumers the fastest time.
Lighting industry development trend of integrated marketing
In fact, we are not lighting industry, where such practical examples of integrated marketing, such as investment NVC film "Confucius", high-profile NVC in different channels to disseminate the brand image; and the importance of NVC sponsor last year, including mine Shi lighting, Opie cabinets, Dongpeng ceramics, natural flooring, red apple furniture, consisting of the U.S. central air conditioning Champions League, this cross, the horizontal cross-regional classic case of integrated marketing resources, said Wu Changjiang Champions League not only Integrated Marketing Alliance is a resource, but also a strong "value alliance" ... ...
Lighting industry in this case there are many integrated marketing, who is sober in consciousness, is strategically appropriate, but in practice there are many professional and technical level, the cultivation and promotion. I have spent a lot of energy to write home about lighting products and the Pan-experiential marketing direction of the article, in fact, the horizontal linkage of such an inevitable trend, direction, also can be expected to explore the unknown, so that crisscross the resource integration in itself to marketing base point, and integrated marketing has be similar to.
We sell light of people, not to sell light sell light and, if he sold a home culture, and sell a quality life, he will naturally rise to very substantial marginal benefit. In fact, lighting products, for example, it is the people an integral part of home life, living environment is a strong point for the background of the application type, decoration type, art and taste as one of the product element. If we simply sell light, then we can only obtain the value of the product as a light, if we sell lamps while also selling a kind of home culture, or the combination with the formation of the Pan-experiential home shopping environment, not only sell lamps, Pan also sell other household products that nothing is impossible.
Some of its placement in the film we can easily find the crew on a comprehensive integrated marketing to reach the desired results, the film is also fully consistent with the taste of some white-collar workers, naturally formed a broad impact. Watching a TV program about "Du Lala Getting Promoted" Some Highlights, I found a clue that this movie was originally a total investment of 30 million, but the reputation of writers by inviting a number of workplace shooting environment by adjusting to the use of these honorary list their corporate office, the photo on the presence of rent as many as 5 million savings; was a crew meeting, Yang also happened to come across the same scene association organizational meeting of the opportunity, through contact and exchange, dig Lenovo huge advertising.
In the film, we see many scenes are almost Lenovo laptop brand, we can see from this integrated marketing achieved win-win situation. In fact implanted in the film such as cell phones, cosmetics, clothing and so on brand, they are closely integrated with the plot, complement each other. As one filled with gorgeous fashion elements of commercial films, Dove chocolate, Lipton Tea, Kraft Foods, Buick car, L'Oreal international brand product placement, etc. Among them, this in itself shows the crew on integrated marketing achieved considerable success. According to surveys, play a total investment of 30 million, 500 brands by integrating the reputation of writers have made 18 million product placement, plus rental cost savings, the actual investment is not more than 10 million.
Its huge box office income and derivative products, such as (drama, books, white puzzle game), and their commercial value of more than Jige Yi many, this is a case of integrated marketing miracle. What is integrated marketing? Integrated Marketing is a marketing tool and means of various systematic integration of environment in real time according to the dynamic correction, so that the exchange value of the two sides to realize value in the interactive marketing concepts and methods. The basic operation is similar to modern warfare, it is around the basic marketing objectives, the integration of all promotional tools and activities, to fight a total war, air force, strategic missiles, ground troops, combined with intensive conventional weapons, so that the entire operation of the high degree of integration, full integration of resources, mining resources, so that the value of integrated marketing target image and message to convey to consumers the fastest time.
Lighting industry development trend of integrated marketing
In fact, we are not lighting industry, where such practical examples of integrated marketing, such as investment NVC film "Confucius", high-profile NVC in different channels to disseminate the brand image; and the importance of NVC sponsor last year, including mine Shi lighting, Opie cabinets, Dongpeng ceramics, natural flooring, red apple furniture, consisting of the U.S. central air conditioning Champions League, this cross, the horizontal cross-regional classic case of integrated marketing resources, said Wu Changjiang Champions League not only Integrated Marketing Alliance is a resource, but also a strong "value alliance" ... ...
Lighting industry in this case there are many integrated marketing, who is sober in consciousness, is strategically appropriate, but in practice there are many professional and technical level, the cultivation and promotion. I have spent a lot of energy to write home about lighting products and the Pan-experiential marketing direction of the article, in fact, the horizontal linkage of such an inevitable trend, direction, also can be expected to explore the unknown, so that crisscross the resource integration in itself to marketing base point, and integrated marketing has be similar to.
We sell light of people, not to sell light sell light and, if he sold a home culture, and sell a quality life, he will naturally rise to very substantial marginal benefit. In fact, lighting products, for example, it is the people an integral part of home life, living environment is a strong point for the background of the application type, decoration type, art and taste as one of the product element. If we simply sell light, then we can only obtain the value of the product as a light, if we sell lamps while also selling a kind of home culture, or the combination with the formation of the Pan-experiential home shopping environment, not only sell lamps, Pan also sell other household products that nothing is impossible.
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